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Online Marketing for Businesses Ready to Scale
I had a great time speaking with Dean and Maxwell Rotbart of Monday Morning Radio. Here’s an excerpt from their 600th episode, “Is Your Website Anemic, Failing to Deliver the Results You Need?”. Vi Wickam is a Virtuoso at Optimizing Websites to Deliver More Leads, Sales, and Happy Customers. Business and brand websites have existed …
Whether your website is already selling like nuts, or you're just starting out, breaking away from the masses of mediocre online sellers results in more purchases, and happier customers.
Optimizing your website with perfect product pages is a great place to start!
Seeing your Google Local Services Ads (LSA) account go from lead-magnet to dust-magnet overnight is enough to send chills down any business owner’s spine. But before you call it quits, remember: sudden drops often have identifiable causes, and with the right approach, you can get those leads flowing again. Here’s what to do: Rule Out …
Navigating Dangerous Digital Waters in 2024 In the vast ocean of digital marketing, navigating towards success can be tricky. The digital seas teem with dangers hidden under the shiny surface. Here are the 10 most common digital marketing mistakes and how you can avoid them. 1. Misaligned Online and Offline Brand Identity A disjointed brand …
SEO is an ever-evolving field full of myths and misconceptions that can derail even the best intentioned strategies. Let's debunk some of the most dangerous myths about Search Engine Optimization and set the record straight.
Greetings, business innovators! Gone are the days of being elbow-deep in tools and tangled wires; you’re making strategic decisions, and directing your business towards opportunities and growth. But as the owner of a booming business, there’s a new kind of pest you need to watch out for: Bots! What on Earth are Bots? Short for …
Ahoy, Digital Explorers! 🏴☠️ Like pirates seek buried treasure, you’re hunting for the gems hidden in the vast sea of Google Analytics. But remember, not all that glitters is gold, especially in the vast Internet ocean. The real treasure isn’t high Google rankings, or a horde of online traffic, but the shimmering coins of conversions, …
Alright, my small business friends, it’s time to roll up your sleeves and dive deep into the digital marketing jungle. Prepare your machete! The promised land of incoming leads may be on the other side. I know your plate is full with running your business. And now you have a growing challenge, digital marketing. That …
I had a great time on Crystal Vilkaitis’ Rooted In Retail Podcast. Crystal owns and runs a brilliant social media company, Crystal Media, and hosts a couple of awesome podcasts, including this one. Here’s an excerpt from the second of 2 episodes that I appeared on. This one is on Google Ads. We’re welcoming Vi …
More Than Just Generating Traffic I had a great time on Crystal Vilkaitis’ Rooted In Retail Podcast. Crystal owns and runs a brilliant social media company, Crystal Media, and hosts a couple of awesome podcasts, including this one. Here’s an excerpt from the first of 2 episodes that I appeared on. This one is about …
Creating an effective website isn’t about creating a bunch of fancy effects, and using a ton of fancy technology. You’ve got to have technology, but it’s just a tool. It’s only useful as far as it moves your objectives forward. Persuasion Architecture: Persuasion architecture is the study and implementation of structuring content in a way …
I was just featured as a guest on the Crystal Uncorked Podcast. I had a great time hanging out with my friend, Crystal Vilkaitis, and talking about business, marketing, and the web. You can watch the podcast video: Listen to the audio, and read the episode notes here:
Hi I’m Vi Wickam with Honest SEO Basics from the Get Listed Program and Social Edge/Social Media Training. I want to let you know today what Google AdWords and Pay Per Click advertising are not good at. These are the things that if this is what you’re looking to accomplish, don’t use AdWords. Don’t use …
Hi, I’m Vi Wickam and this is Honest SEO Basics, brought to you by the Get Listed Program, Social Media Training. Why would you buy Pay-Per-Click Advertising? It’s a very good question. The question really amounts to what’s good about Pay-Per-Click Advertising and when does it make sense to buy Pay-Per-Click. Pay-Per-Click Advertising has the …
Let’s continue our conversation about Google AdWords. How can you use it correctly to the get most bang for your buck?? Find out on today’s Honest SEO Basics Tip! Hi, I’m Vi Wickam for the Get Listed Program and Social Edge/Social Media Training. This is Honest SEO Basics. And today, we are going to talk …
Hi, I’m Vi Wickam, and this Honest SEO Basics, brought to you by the Get Listed Program, and Social Edge/Social Media training. Has SEO really changed? Now, if you’ve been watching search engine optimization or online marketing for any amount of time, you will have seen something that says, “Google has changed everything! SEO is …
We’re picking back up again with Honest SEO Basics, brought to you by Social Edge and the Get Listed Program. This week, I explain if and why doing SEO is the right move for you. Hi I’m Vi Wickam, and this is Honest SEO Basics, brought to you by the Get Listed Program and Social …
In this next the Honest SEO Basics Tip, find out what Google Analytics won’t tell you, and how you can get the information you want. Hi, I’m Vi Wickam and this is an Honest SEO Basics Tip brought to you by Social Edge and the Get Listed Program. Now, people ask me all the time …
“So, you’re telling me that I need to pay Google every time someone clicks on my online ad?” … Yes. Yes I am. And it’s less crazy and scary than it sounds. Let me tell you why it’s worth it. … Hi I’m Vi Wickam and I am here for Honest SEO Basics brought to …
On today’s Quick SEO Tip, we talk about the difference between SEO and SEM… what do the acronyms mean?!? Hi I’m Vi Wickam and this is Honest SEO Basics brought to you by the Get Listed Program and Social Edge. Today we’re going to talk about SEO and SEM. Now, people don’t really like to …
Let’s take a step back and break down what “analytics” really means. What does the word itself mean and how can it help us in the online world? Hi, I’m Vi Wickam with today’s honest SEO Basics Quick Tip, brought to you by Social Edge and the Get Listed Program. What is Analytics? Now, a …
If you have ever worked on a website, there is a good chance that you have had problems with file permissions. In this article, I’m going to walk you through how to reset file permissions on your whole site to the recommended standard file permissions via linux command line. The first step in this process …
In this next tip for the Honest SEO Basics series, I continue the conversation of local search. Why does it even matter and where can it get you? Take a listen! Hi, I’m Vi Wickam, and this is an Honest SEO Basics Quick Tip for Social Edge and the Get Listed Program. Now, why does …
The next lesson in Honest SEO Basics is here! This week, we start the conversation of local searching and why it can be a big deal. Hi I’m Vi Wickam and this is Honest SEO Basics for Social Edge and the Get Listed Program. Now, one of the questions I get asked a lot is, …
